What is OTT ?
The acronym OTT stands for Over-the-Top. This means streaming across different devices whenever we want is possible because of “over-the-top,” a convenient little term that explains the new delivery method of film and TV content over the internet without the need for traditional broadcast, cable or satellite pay-TV providers. In simple terms, we’re talking about people paying an internet provider, like Xfinity, for internet access to watch Netflix, without paying for cable TV.
How OTT is Delivered ?
The accessibility of OTT content is one of the many reasons it’s so popular. To stream OTT, customers only require a high speed internet connection and a connected device that supports apps or browsers. Mobile OTT Devices: Smartphones and tablets are able to download OTT apps to stream on-the go. Personal Computers: Consumers can access OTT content from desktop-based apps or web browsers. Smart TVs: The most common examples include Roku, Apple TV, Firestick and more. Game consoles, like PlayStation, also often support OTT apps.
How Do Over The Top Media Services Work?
There many ways you can access OTT platforms, including via your computer, phone, tablet, smart TV, or gaming console. You don’t need a subscription to a TV service provider—but depending on the OTT platform, you may need a subscription to the OTT platform. This is the case for services like Netflix and Disney+, where users can access curated content at any time with a monthly or yearly subscription. Some OTT platforms, like Amazon and Peacock, instead don’t charge any fees to customers, generating revenue by showing their viewers ads while they’re watching content.
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