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Online events are important to both growing your customer base and improving customer retention. Whether your event is an online webinar, an internal presentation or a holiday dinner, it's important to advertise your company's events as much as possible. Understanding how you can promote your company's events online not only helps you garner more positive attention for your event but can help you increase your audience through effective advertising practices. In this article, we discuss steps you can take to properly promote your company's event online.
Why is it important to promote an event online?
Company events are important for a business, and promoting them online can result in multiple benefits for a company, including:
New customers
Increased probability of return customers
Increased revenue
Higher levels of digital traffic
Your company's online presence functions as a permanent advertisement. Each post, statement or video your company makes creates opportunities for potential customers to find your products or services.
How to promote an event online
By advertising your company's event on the internet, you advertise your entire company, as well. Advertising can boost your event's attendance rate in the short term and your company's reputation in the long term. Here are a few steps you can take to effectively advertise your company's event:
1. Promote the event on social media
Social media offers a great opportunity to alert potential customers of your company's upcoming event. Consider posting news of your event to several of your company's social media pages so you can post updates, specific information and other updates before the event. Additionally, advertising your event on social media allows any interested people to share the event with other users they know.
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